The Five-Step Plan For Creating Traffic-Grabbing Content—From James Schramko

One of the main advocates of quality content for the Web is James Schramko. He emphasizes this lesson in his numerous business training and coaching sessions, and his main body of work proves that he practices what he teaches. The online marketing leader is known for providing articles, blog posts, podcasts, video releases and infographics on his websites that are helpful for the target audience, and relevant for the times.
In order to “research, plan and create amazing quality content to use to get traffic,” Schramko abides by this simple and effective five-step content generation flow:

Research. Before you can come up with any material, the first step is to get to know your target audience first. What are their needs? What are their preferences? What is that problem that they’re trying to seek a solution for? Analyze their interests, and you’ll be able to come up with content ideas that will be relevant to the community you’re serving.

Make a storyboard. Schramko releases videos and tutorials about business, online marketing, SEO and other related topics. This is a regular and frequent event that his fans and followers have learned to expect, so he makes it a point to not miss a release. Thus, he implements a storyboard process to simplify his preparation process by writing six major points on a whiteboard in bullet form, and then shooting and editing immediately to make a timely release.

Create the content. Continuing with the video example, he takes the whiteboard to where he will be shooting and uses it as his guide when he starts recording. Without a script, he keeps the video light and conversational, while the outline assures that he never misses an important point. This example underscores the importance of keeping the style light and accessible, yet maintaining the content rich and relevant.

Produce. Edit and polish the raw material. If it’s a webinar or an interview for a podcast, you can add an opening and closing score to tie up the episode and stamp your branding. Reformat it if needed to make it more usable for more people.

Syndicate. Reposting and distributing your finished work in other authority sites is a great linkbuilding technique. It will allow the material to reach more target readers, spread the word about your brand, and thus generate even more traffic for you.

In the constantly changing environment of Internet marketing, simplifying and streamlining processes allow your campaigns to be up-to-date with the latest updates and changes. High-quality content, as part of a powerful, integrated marketing strategy, is a tried-and-tested approach towards achieving business success. Learn more useful tips from James Schramko and his Content Assault system.