‘Octopus Method’ By James Schramko Reveals Revolutionary Traffic Strategy

Most traffic service providers today are running a race. They’re scrambling towards a target spot, and they’re aiming all their energies towards that one single figurative finish line: the Google results top rank. This “obsession” towards pleasing the leading search engine has been the dominant mode of thinking for online business marketers for many years. Just take a look at a random five or 10 search engine optimization advertisements, and you’ll notice that most of the claims highlight high Google rankings.

One online marketing expert, however, chooses to go the other way—or more accurately, the other ways. For million-dollar business builder James Schramko, the key to a sure-fire, powerful traffic strategy is to channel content in various media and formats. This creates a more sustainable and consistently high traffic flow compared to when your campaign relies only on one source—and Schramko has awesome results from his own websites as well as the websites of his clients to prove this.

The “Octopus Method” is a useful illustration that shows how this radical method works. It’s an effective visual explanation of the intricacies and the interconnectedness of a multi-channel strategy. By using an octopus as an icon, Schramko effectively delivers the message that an integrated SEO technique is also very much like a breathing, living organism. You can’t cut off one of its arms and expect the campaign to work as you wanted—each component has a specific role that contributes to the whole.

Using a lively video animation, Schramko details what the octopus represents. Think of your website as the head of your octopus. It is the major nerve center of the campaign. Your website is your main asset, and if given the right support, can be one of your business’ most valuable properties.
The arms stand for the various channels in which you prepare and publish your content. Each tentacle represents the following platforms:

-    Social media sites such as Facebook, Twitter and Pinterest

-    Audio content, with a focus on iTunes for releasing podcasts

-    Lists for email and subscriptions base

-    Affiliate accounts that carry banners and links (especially helpful should your site goes down for some reason)

-    Video marketing, primarily with YouTube

-    Traditional traffic sources including Google, SEO, Press releases, RSS feeds, PDFs, bookmarking

In mythic symbolism, the octopus signifies grace, agility and expansion. Its ability to grow back its arm after it has been disengaged is also said to exemplify superior adaptability. Wouldn’t you want all of that to describe your business? If you do, then learn more about quality content production with James Schramko and his Content Assault program.