How Can Conversion Tracking Work For You? James Schramko Recommends Quality Tracking Tools

When you start an online business, it is never enough to simply have a stellar product or service, make a website about it, and wait for Internet users to notice its existence. Millions of people log onto the Internet every day; with equally numerous virtual sites that they can visit, your website has to be properly set up to command consumer attention and generate traffic from more than one source.

It is equally important, then, to have sufficient information about where your customers are coming from so that you can customize and improve your marketing efforts accordingly to target the biggest sources of quality traffic. In the race to gather as many customers as possible, many online business owners are forgetting that knowing where the sales are coming from is highly beneficial. At SuperFastConversions.com, James Schramko discusses how to leverage your business with conversion tracking practices and identifies the best tools to get you started on tracking your sales. 

Google Analytics (GA) is perhaps the best online tool for tracking purposes. The idea is to install GA on your website and use the GA URL Builder whenever you need to place a link on another site. You can easily follow the instructions on the URL Builder for generating a specific URL that will track traffic back to your website.

When the generated link has been pasted on another site (Facebook, for example), you will be able to determine how many people are finding their way back to your site through Facebook. You'll also get to compare the amount of traffic you get from this social media site compared to other sites where you have posted links. This enables you to effectively adjust your campaign to attract more customers from certain sites or address a different demographic on others.

Another tool James Schramko recommends is YOURLS. It helps shorten the lengthy URLs you generate using GA. The shortened links will still redirect customers properly to your site and pass search engine page rank. You will also be able to use URLs that are different from ones often used by spammers so web users will have more confidence in clicking your links. The shortened URLs appear more attractive on the sites and work just as well as the longer versions every time.

YOURLS is also helpful in providing important tracking data. If you have paid advertisements, you'll be able to see how many people clicked the link. This tool also allows you to search according to traffic, helping you see which traffic sources give you the most traffic visits.

With the right tools, you can get a clear picture of where your sales are coming from, which traffic sources you need to pay more attention to, and how you can further improve your campaigns to attract more consumer attention and make even more profits.